This is Frank.

Frank is the reason Merdello exists. For two years his ears kept coming back: the scratching, the head-shaking, that smell, the 2 a.m. wake-ups. And the vet visits. So many vet visits.

We tried everything on the shelf. Wipes, swabs, the rinse from the pet store. Nothing reached the bottom of his ear, where the problem kept hiding.

So we found a formula that does. Gentle, alcohol-free, made for a 60-second routine at home. Frank stopped running from it. Then he stopped scratching. Then we stopped worrying.

Merdello is small and honest, run by dog people. If your dog's ear is red, hot or painful, see your vet first, always. For everything else, there's the little bottle Frank helped us make.